-

The history and future of the press


Magazines appeared first in the UK in the late 1700s, although leaflets and posters had printed by woodblock, then using printing machines, for many hundreds of years. 

The rise of the mass media:
The late 19th century, early 20th century that the mass media started to take off, with wide access to magazines and newspapers, which were easy to buy and affordable. A mass form of communication was used, radio and television. Which allowed to communicate with the audience

Fashion magazines:
In the early 20th century, Vogue launched as a fashion magazine. Today it is still the most popular and well read fashion magazine in the world.

Early newspapers
There were some early versions of newspapers in the 17th century.
The first daily newspaper was in 1702 with The Daily Courant, published in London.

Development of newspaper industry:
  • By the early 19th century, there were over 50 London newspapers and 100 national. The mass media was developing at an exceptionally rapid rate. 
  • By 1785 newspaper tax costs reduced so much that The Daily Universal Register was launched. 
  • From the 1850s advertising became a key source of income newspapers
After the 1st world war 1918, newspaper circulation increased hugely,  although ownership was concentrated in the hands of a small number of "press barons"

Press barons and ownership: 
Press baron, described an owner of a newspapers who has significant control and influence. These people have typically been white male and upper/ middle class. 

Newspaper and politics:
  • In the UK, newspapers are free to express their political opinions, this differs from television and radio news.
  • As a result, newspapers can encourage their audience to vote in a particular way, and have an agenda on key issues such as crime law and order, health taxes and so on.
  • In general, most newspapers in the UK are fairly right wing, supporting the conservative party. These include the Times, The Sun and The Daily Mail.
  • The Guardian and the Daily Mirror are thought to be more left wing, supporting the labour party.


































.j

Comments

Post a Comment

Popular posts from this blog

-
Evaluation: Initial idea: Our task was to make a music poster/album for our work. Me and my group decided to do the rap genre for our album. We were planning to have a gun and jewellery for our artist. What went well and what didn't: For our project I think that the photo-shopping and taking the pictures went well. Because it was well planned on what we were going to make and the photo-shopping was good. We didn't meet our criteria because we didn't plan on how we are going to present the album and it completely changed How'd you contribute to the work: I was the manager of the group and I decided on how we were going to present our album. I photo-shopped the picture and took the picture of my artist to be presented. What changed: As we were planning a lot of things were changed along the way. At first we were planning to do the genre as rap. However it didn't go how we expected and the whole thing changed. The genre changed to R&B because when w
Read more

Notes - Vanessa

-
Classifying audiences All magazines and newspapers go and research their audience. - Before their launch - what to includes advertised to attract - regularly throughout the year. This is so they can get their audience. -They attract advertisers. - This generates income. Market research agencies find out about the audience and feed this back to the magazine. graphics profiling: To make sense of information gathered through audience research, investigators group similar types of people into categories. This allows them to effectively classify them and target them. Measurements used to group people during research include age, sex, income, education, geographic location, ethnicity and occupation. These defining factors are collectively known as demographic factors. Demographics and social class: A particularly important measurements used in audience research is that of social class. A person's social class is determined by a combination of heir income, education, lifest
Read more