Role of the internet

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The changing landscape of media
https://docs.google.com/presentation/d/11biChIrbuGVBrARhU-gu-_bIXd1MnkF4_BTOqsiGe1c/edit#slide=id.g4d79088f27_0_45

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Notes - Vanessa

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Classifying audiences All magazines and newspapers go and research their audience. - Before their launch - what to includes advertised to attract - regularly throughout the year. This is so they can get their audience. -They attract advertisers. - This generates income. Market research agencies find out about the audience and feed this back to the magazine. graphics profiling: To make sense of information gathered through audience research, investigators group similar types of people into categories. This allows them to effectively classify them and target them. Measurements used to group people during research include age, sex, income, education, geographic location, ethnicity and occupation. These defining factors are collectively known as demographic factors. Demographics and social class: A particularly important measurements used in audience research is that of social class. A person's social class is determined by a combination of heir income, education, lifest
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