Notes - Vanessa
Classifying audiences
All magazines and newspapers go and research their audience.
- Before their launch
- what to includes advertised to attract
- regularly throughout the year.
This is so they can get their audience.
-They attract advertisers.
- This generates income.
Market research
agencies find out about the audience and feed this back to the magazine.
graphics profiling:
To make sense of information gathered through audience research, investigators group similar types of people into categories. This allows them to effectively classify them and target them. Measurements used to group people during research include age, sex, income, education, geographic location, ethnicity and occupation. These defining factors are collectively known as demographic factors.
Demographics and social class:
A particularly important measurements used in audience research is that of social class. A person's social class is determined by a combination of heir income, education, lifestyle and other factor. Social classes area split into upper, middle and lower or working classes.
Most measurement scales split these three categories into smaller sections. The one still used by many market research organizations is based on what is known as NRS ( National Readership Survey)
Lifestyle profiling or psychographics:
In recent years market research has moved away from demographic profiling to psychographic profiling which categorises the audience in terms of motivation, needs and lifestyle. There are many approaches used by researches to define audiences sub-groups, but one of the most well known and enduring is the one pioneered.
All magazines and newspapers go and research their audience.
- Before their launch
- what to includes advertised to attract
- regularly throughout the year.
This is so they can get their audience.
-They attract advertisers.
- This generates income.
Market research
agencies find out about the audience and feed this back to the magazine.
graphics profiling:
To make sense of information gathered through audience research, investigators group similar types of people into categories. This allows them to effectively classify them and target them. Measurements used to group people during research include age, sex, income, education, geographic location, ethnicity and occupation. These defining factors are collectively known as demographic factors.
Demographics and social class:
A particularly important measurements used in audience research is that of social class. A person's social class is determined by a combination of heir income, education, lifestyle and other factor. Social classes area split into upper, middle and lower or working classes.
Most measurement scales split these three categories into smaller sections. The one still used by many market research organizations is based on what is known as NRS ( National Readership Survey)
Lifestyle profiling or psychographics:
In recent years market research has moved away from demographic profiling to psychographic profiling which categorises the audience in terms of motivation, needs and lifestyle. There are many approaches used by researches to define audiences sub-groups, but one of the most well known and enduring is the one pioneered.
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